For owner-operators who can't justify a broker
Sell Your Business.
Keep the Commission.
Most small businesses are too small for a broker — but that doesn’t mean you should figure it out alone. Get the exact tools, documents, and expertise brokers use, without the 10% fee.
$10K+
Minimum broker cost
even for small businesses
10%
Commission on your sale
off the top, before you see a cent
Most
Owners go to market
with no professional guidance at all
Who this is for
Brokers won't call you back. Here's what to do instead.
If your business does under $1M in revenue, you sit in a gap: too small for a broker to bother, with, but too complex to navigate without help. Most owners either overpay for a broker or wing it alone — and both paths cost them money.
- You're an owner-operator and the business runs through you
- You've been told your business is "too small" for representation
- You don't know what your business is actually worth on paper
- You need a professional marketing package but can't justify agency rates
- You want to sell in the next 6–18 months and don't know where to start
About Sebastian
- Former licensed business broker — sold businesses from $30K to $1M+
- Owned businesses in real estate, e-commerce, and fitness
- Built this toolkit because small owners deserve the same process
Self-Service · $197
FSBO Starter Kit
The complete DIY package. Every template and guide a broker would use — yours to work through on your own timeline
- Business sale document checklist
- Small business valuation template
- CIM template (fill-in-the-blank)
- Selling Your Business ebook
$197
One-time · Instant download
Done-for-You · From $1,500
SDE Cleanup Report
Most owners undervalue their business because their books don’t tell the right story. This fixes that before you go to market.
- Normalized P&L adjusted for SDE
- Documented add-backs that hold up in due diligence
- One-page SDE summary to hand buyers
- Asking price range based on market multiples
From $1,500
Simple · Complex up to $2,500
Done-for-You · From $2,000
Done-for-You CIM
- Complete CIM (15–20 pages)
The marketing package that sells your business to buyers. Agencies charge $90/page. We deliver the whole thing with SDE cleanup included.
- Business overview, financials, ops & growth narrative
- Formatted for BizBuySell, Acquire.com, or direct outreach
- Two rounds of revisions included
From $2,000
Delivered in 10 business days
🎁 SDE cleanup report included!
$30K – $1M+
Range of businesses sold as a licensed broker
Dozens
Business sale transactions across industries
Multiple Industries
Real estate, e-commerce & fitness as a business owner
From the Blog
Valuation
10 Essential Documents You'll Need to Sell Your Business
The document list brokers hand their clients on day one — now yours.
Financials
8 Ways to Improve Cash Flow Before Selling Your Business
Cash flow is the number buyers look at first. Here’s how to make it look its best.
Strategy
10 Mistakes Business Owners Make When Selling
Critical pitfalls that cost sellers money, time, and deals — and how to avoid them.
Free Resource
Not Ready to Buy Yet?
Get the FSBO Business Sale Checklist — the same prep list brokers use with their clients, free.